<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Charles Coxhead — Field Notes</title><description>Charles (Charlie) Coxhead on SEO, AI and web development. Over 20 years building websites and brands online in New Zealand, Australia, the U.S. and China. Now back in Auckland.</description><link>https://charlescoxhead.com/</link><language>en-nz</language><item><title>Experiments in local lead gen</title><link>https://charlescoxhead.com/experiments-in-local-lead-gen/</link><guid isPermaLink="true">https://charlescoxhead.com/experiments-in-local-lead-gen/</guid><description>Since moving back to Auckland I&apos;ve been testing a performance-based approach to local lead generation, starting with a new site for Emergency Glass Repair.</description><pubDate>Sat, 26 Sep 2026 00:00:00 GMT</pubDate><category>Web Dev</category></item><item><title>How to Calculate SEO ROI</title><link>https://charlescoxhead.com/how-to-calculate-seo-roi/</link><guid isPermaLink="true">https://charlescoxhead.com/how-to-calculate-seo-roi/</guid><description>A practical guide for marketing managers who need to evaluate, justify, and track SEO investment.</description><pubDate>Wed, 22 Apr 2026 00:00:00 GMT</pubDate><category>SEO</category></item><item><title>In the future everyone will be a web developer for 15mins</title><link>https://charlescoxhead.com/in-the-future-everyone-will-be-a-web-developer-for-15mins/</link><guid isPermaLink="true">https://charlescoxhead.com/in-the-future-everyone-will-be-a-web-developer-for-15mins/</guid><description>I built EasyCalc.tech end to end with AI, combining vibe coding and programmatic SEO, to see if I could make something actually useful.</description><pubDate>Wed, 22 Apr 2026 00:00:00 GMT</pubDate><category>AI</category><category>Web Dev</category></item><item><title>QueryLens – Page/Topic Relevancy Scoring</title><link>https://charlescoxhead.com/querylens-page-topic-relevancy-scoring/</link><guid isPermaLink="true">https://charlescoxhead.com/querylens-page-topic-relevancy-scoring/</guid><description>QueryLens is a Chrome extension I made to analyze topical relevance of pages to the target keywords.</description><pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate><category>SEO</category></item></channel></rss>