All posts
Field Notes
Notes and experiments from SEO, AI and web development work, newest first.
- Experiments in local lead genSince moving back to Auckland I've been testing a performance-based approach to local lead generation, starting with a new site for Emergency Glass Repair.
- How to Calculate SEO ROIA practical guide for marketing managers who need to evaluate, justify, and track SEO investment.
- In the future everyone will be a web developer for 15minsI built EasyCalc.tech end to end with AI, combining vibe coding and programmatic SEO, to see if I could make something actually useful.
- QueryLens – Page/Topic Relevancy ScoringQueryLens is a Chrome extension I made to analyze topical relevance of pages to the target keywords.